Distribution And Sales Management Strategies - Click to Get Sample Sol

Question: Discuss about the Distribution and Sales Management Strategies. Answer: Introduction: After considering the provided case study, it is understandable that the concerned organization Tropicana Fishing Lodge mainly focuses on those customers, who are passionate about the hobby of fishing. It is evident from the case study that Tropicana Fishing Lodge expects guests who desire to stay more than five days, as the organization prefers to provide varieties of service and opportunities for catching fishes. Therefore, the selective distribution strategy would be most convenient for the organization. In the selective distribution strategy, a business organization or a particular manufacturer select a particular channel and a certain number of intermediaries for selling a specialized goods or service for a selective target market (Hollensen, 2015). In other words, selective distribution is considered as a product or service distribution strategy that lays between the extensive distribution and intensive distribution strategies (Pride Ferrell, 2016). Due to the reason that a strong intermediary can tactfully maintain the credibility of a distinct service provider as well as establish potential competitive advantages, it fundamentally forms selective distribution (Burns et al., 2016). The advantage of applying the selective distribution strategy is it helps an organization to save expenses, to earn firm control on marketing and improvise the existing marketing efficiency (Armstrong et al., 2014). Considering the case study of Tropicana, it can be said that the organization suffers from several lean seasons and the lodge needs to appraise its present marketing value too. Selective distribution would be appropriate for Tropicana based on the organizations selective choice of the target market, whose attributes are related with the hobby of fishing. Further, Tropicana only covers a particular geographical area, which is the Caribbean cost of Costa Rica. Selective distribution strategy would be convenient for Tropicana as the strategy helps retailers to cover a specific geographical area. Tropicana can make better market coverage, which will help them to give hard competition to two of the organizations chief competitors - Azul Grande and Casa Fantastica. However, one main constraint that the organization can face even after adopting this strategy is Tropicana can find it difficult to select proper dealers for distribution or broadcast who can match Tropicanas aim and requirements. After recommending a possible as well as convenient distribution strategy and considering the current situation of Tropicana Fishing Lodge, it is to say that a proper tactical plan for increasing demand in the lean season should integrate aspects like service modification, better promotional activities and customer feedback. In order to acquire more demand from the target market in the lean months, the organization would require integrating the above-mentioned aspects due to several reasons. For the rainy seasons, the organization can think of adding services regarding rainforest expedition as it can attract nature lover tourists from all over the country. The authorities can also think about expanding the guesthouse by taking some of the lands from the banana firm. With the particular modification, the income of the banana firm will be less though it would possibly exceed the earning of the guesthouse. Facilities for rainforest expedition, central air-conditioning and common room for leisure should be considered. At the same time, there is lack of attractions and services in comparison with the vacation areas. Moreover, better promotional activities are required as per the reason that the organization only advertises through online social media in the locality of San Jose. It is also understandable that Tropicana does not prioritize their guests feedbacks. The above-mentioned reasons are significant to address as per the reason that the major competitor of Tropicana, which is Azul Grande has better accommodation power than Tropicana as per the case study. Most significantly, Azul Grande promotes their service through selective outdoor magazine. It means the rival organization chiefly uses the selective distribution strategies and concentrates on providing better accommodation. Henceforth, a well-attainable tactical plan will be to improvise the current service standard. More precisely, Tropicana should invest for improvising its accommodation facility and at the same time should include varieties of fishing facilities, which can help guests in fishing even in the rainy months. In terms of improving accommodation, Tropicana can think about central air-conditioning and common room for leisure time. Next, the plan should include a better marketing procedure, which is to promote the new accommodation and fishing facilities through distinct magazines and online social media (Andrus et al., 2015). Online broadcast and use of social media should be an integral part of the plan, as it will be cost effective and later will help the organization to acquire customer feedback. In this respect, it is to mention that, right after applying the marketing initiatives as well as service modification measure, according to the plan, the organization would require customer feedback regarding their new service and advertising features. It would prove most convenient if the organization will provide options for online feedback to their customers (Boone Kurtz, 2013). Therefore, a tactful plan for Tropicana would be to increase the fishing facilities and improve the existing service, promote through online, social media and magazine and acquire customer feedback. References Andrus, D. M., Norvell, D. W., Ramnarayan, S. (2015). Distribution and Sales Management Strategies Related to International Involvement Levels. InProceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference(pp. 465-468). Springer International Publishing. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Boone, L. E., Kurtz, D. L. (2013).Contemporary marketing. Cengage learning. Burns, L. D., Mullet, K. K., Bryant, N. O. (2016).The business of fashion: Designing, manufacturing, and marketing. Bloomsbury Publishing USA. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Pride, W. M., Ferrell, O. C. (2016).Foundations of marketing. Nelson Education.